I Just Rickrolled You!!!
Yes I just Rick Rolled you!
"Never Gonna Give You Up" is the subject of a popular Internet prank known as "rickrolling" involving misleading links (commonly shortened URLs) redirecting to the song's music video. By May 2007, the practice had achieved notoriety on the Internet, and it increased in popularity after its use as a 2008 April Fools' Day joke by various media companies and websites, including YouTube rickrolling all of its featured videos on that day and a website allowing people to rickroll their friends' phones.
In "a couple of weeks," about 13 million people had been rickrolled into watching Astley's video, the BBC reported on 1 April 2008. "I think it's just one of those odd things where something gets picked up and people run with it," Astley told the Los Angeles Times in late March 2008, adding: "That's what's brilliant about the Internet."
Astley also appeared in the 2008 Macy's Thanksgiving Day Parade interrupting a song performed by those on a float promoting the Cartoon Networkprogram Foster's Home for Imaginary Friends with a lipsynched performance of "Never Gonna Give You Up."
Despite the video garnering millions of hits on YouTube, Astley has earned almost no money from the meme, receiving only US$12 in royalties from YouTube for his performance share, as of August 2010.
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